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Sales Initiatives That Can Help Your B2B Team Exceed Quota

Wissam Tabarra

Wissam Tabarra

Feb 23

Sales Initiatives That Can Help Your B2B Team Exceed Quota

Sales Quotas and Their Importance

If you are a sales manager, you know the importance of reps hitting their sales quotas. Read on to find out what sales quotas are and why sales reps want to reach their quotas quickly.

What is a Sales Quota?

A sales quota is the financial target you are supposed to meet by the end of a given time frame, typically one month or one quarter, whether you are an individual seller or part of a team.

If you want to create efficient sales targets, it would generally involve a delicate balancing act. Try to set quotas that test your sales team and encourage them to provide their best work. Yet, on the other hand, for your reps to continue to be engaged, self-assured, and successful, you must simultaneously ensure their quota expectations are genuinely reachable.

Why are Sales Quotas Important to Sales Reps?

Now that you know what sales quotas are, let's talk about their importance. Following are a few reasons sales reps try their best to achieve their quotas.

· Sales management sets quotas, and when they are met, the salesperson receives a performance incentive.

· In addition, a highly effective B2B sales team could cause your company's revenues to increase month after month, which benefits the whole company.

· The sales reps' remuneration plan and quota are related, which means meeting sales targets provides sales representatives with a cash incentive and customary compensation.

· Consistently exceeding quota can result in a faster promotion and pay raise.

· In addition, sales quotas create a competitive atmosphere for the entire team.

Main Reasons for Sales Representatives Missing their Quotas

Most sales reps cannot hit their quotas because there are not enough opportunities in the pipeline, in addition to efficient sales processes, poor communication skills, and inadequate training programs.

Lead generation, customer follow-up, and an inability to comprehend the sales process from beginning to end are some major causes of quota misses.

The proportion of sales representatives that fall short of quota is significantly larger when the economy is struggling. However, you can take several actions to assist sales representatives who fall short of their quota in a quarter.

According to a sales insights lab survey, only 24.3% of salespeople exceeded their quota last year, which showed that most needed help hitting their yearly sales goals.

Following are some reasons sales reps need help to hit their quotas.

· Unreasonably high quotas. Establishing high quotas for your sales reps is a big reason why sales reps might fail. This is usually done to motivate the team but can have the opposite effect if you do not have a justification for raising and a plan for meeting that quota.

· Lack of support and training. For a new sales representative to succeed in their position, training should last at least 10 weeks.

· Poor lead generation. Approximately 67% of lost sales occur because sales representatives need to thoroughly qualify prospective clients before starting the sales process.

· Failed Follow-ups. Failure to contact potential customers again.

· Insufficient Knowledge. Lack of knowledge of the entire sales process.

· Additional Workload. Administrative duties placed on sales representatives.

· A Lacking Pipeline. The sales pipeline needs more opportunities.

Understanding Sales Initiatives and Strategies

A sales technique is a strategy of selling used by a company's B2B sales team or a salesperson to close more deals and make more money. In addition, you can use it to improve a company's sales procedure.

A sales technique is adaptable and open to change once its efficacy has been tested through trials.

Sales Initiatives

Projects that accomplish a specific sales-related aim are known as sales initiatives. These campaigns can assist your B2B sales team members do their jobs more effectively by reaching audiences, generating leads, promoting and selling goods and services, and hitting sales goals.

· Teams can implement a wide variety of activities in any business. For example, participating in a sales initiative can be a useful method to build skills, improve performance, and grow in your career, whether you work in sales, business, marketing, or a similar industry.

· Good initiatives can also enhance your company's internal procedures, including reporting and documentation, communication, teamwork, productivity, and performance. In addition, sales initiatives can be developed and carried out on a personal or team level by sales professionals and managers.

Sales Strategy

A sales strategy is a plan of action that directs how your sales team promotes the company and its goods to attract new clients.

A sales strategy works as a guide for you, with defined objectives for sales procedures, product positioning, and competitor analysis. Sales strategies and initiatives maintain a salesperson's productivity and motivation, align them with shared goals, and give them the tools they need to operate at their best.

The simplest method to spell out your goals, plans, and strategies for success in a way that your entire team can follow is with sales strategies. Your sales plan also aids in locating potential stumbling blocks so you can devise strategies to get around them.And once those are set, it's just as important to effectively communicate these goals to your team. It becomes your compass that directs your efforts, drives motivation, and instills a shared sense of purpose, laying down the tracks to achieving your objectives.

Therefore, you should use various sales strategies and initiatives like discounts, filling your pipeline with the right opportunities based on your ICP (smarter prospecting), common objections dealing practice, and learning from reps performing well in your organization.

Best Sales Initiatives for Hitting Your Quotas

Below are a few examples of sales methods you can use to hit your quota.

· ICP. You can decide on your ICP, the ideal customer profile, which defines the firmographic, environmental, and behavioral characteristics of accounts anticipated to develop into a company's most valued customers.

Your B2B company can also determine the target industry, company size, and clientele that provide long-term value. You can prioritize and interact with prospects who are more likely to becomequalified leads by using ICP data.

· Effective Outreach. You can analyze where you met your "best" clients to start. Your "best" consumers are typically also your most lucrative ones. Was it at a lecture or a trade show? Or by way of a recommendation? Consider their online presence as well. Which websites, newsfeeds, and social media platforms are they most likely to utilize or visit?

For instance, if you work in B2B sales, most potential clients will likely use LinkedIn. As a result, you must become well-known on this site. You may learn practically everything about a prospect through a common connection on LinkedIn and prepare for your initial approach.

You must also consider the company website, LinkedIn page, and comments made by important account holders, job descriptions for available positions. To determine the tools and software in use, look at the webinars they host, do news article searches on Google, and check their website page with an executive bio.

· Thoroughly Investigate Each Account. You can consider research queries, the industry, and how you can aid businesses. What service does this business offer, and how might your product help them deliver it more effectively? Who are the main players there, and where to locate the data?

A detailed profile of a representative member of your target market is known as a buyer persona. One can be created by conducting research and speaking with real customers. Salespeople who create client personas can concentrate their efforts on quality leads.

· Setting Daily Objectives. Know how many fresh leads/prospects are discovered daily in your ICP. How many potential customers do you speak with daily on the phone, by email, and through social media (LinkedIn)? How many responses and follow-up messages are delivered each day? How many requests for referrals have you made to pass clients?

You can define daily goals for various sales activities with the assistance of knowing the answers to these questions.

· Making Use of Digital Platforms (Social Media). You may develop relationships with your prospects via LinkedIn, as LinkedIn voicemails are available. Compared to non-social media users, social merchants reach their quotas 66% more frequently. And In the coming year, B2B sales teams will rise at74.9% of businesses that use social selling.

Every day, many people use mobile devices to access social media. Developing your social media sales strategies will help you gain more awareness and reach a wider audience with your content. Using various social media platform capabilities, you can link to company and product websites.

· Follow-up. You can reconnect with former clients and talk to potential customers who previously showed interest in your product or service but could not buy due to various factors, such as financial constraints, a change in leadership, or a more compelling competing offer. Focus on targeting individuals who did not open your emails in earlier campaigns.

Client reviews can help determine how well your marketing, customer service, and sales tactics work. An immediate response to client criticism and assistance in resolving problems can demonstrate consideration, thoughtfulness, and professionalism.

· Keeping a Full Pipeline. It's possible to lose sight of your pipeline, also known as your funnel, and it can be difficult to continually add fresh opportunities to it.

Measuring the extent of your pipeline is the key to figuring out if you have sufficient opportunity to meet your quota. Successful sales representatives always have at least three times their quota in the pipeline. Maintaining such a pipeline guarantees a constant supply of fresh leads and better prospects.

· Effectively Handling Objections. Reps frequently encounter challenging prospects that raise issues about pricing, features, and the like to let you know they aren't interested in buying right now.

Your sales representatives must understand how to address these concerns skillfully and better convey the benefits of your offering. It begins with compiling a list of all the typical objections your salespeople have encountered in your sector and then considering viable replies to these concerns in an objection management document. It would help if you addressed such common objections in your emails.

· Employing Technology. Technology in sales makes it simpler for salespeople to manage, complete, and meet daily responsibilities and targets.

Your salespeople can spend less time on time-consuming tasks thanks to sales technology and avoid wasting countless hours of human labor. In addition, your salespeople will feel more empowered to concentrate on generating outcomes and income with this extra free time and automated help.

Reaching your sales quotas is essential to your business's success. Know your company's needs and goals, including your ideal clients and how to attract them. Additionally, you must carefully plan out every part of your company, including establishing daily objectives and maintaining a full pipeline. Finally, use the most recent technologies and digital media channels in your marketing.

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