Truebase - Values
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Our Values


We value honesty and earning trust, reward competence over confidence, tell the truth even when it's hard, openly critique ourselves, and challenge actions against our values.


We share information openly and listen attentively. We speak candidly yet treat others with respect. Providing context is important to us, and we remain non-political when we disagree with others. Social cohesion won't compromise our integrity. We admit when we don't know something, staying true to our commitment to transparency.


We are committed, accountable, and reliable. We bet on ourselves, rise to challenges, and always go the extra mile to get things done. We take ownership of our work and never shy away from fixing problems. We are dedicated to meeting deadlines and fulfilling commitments. At our core, we are an "all-in" team.


At Truebase, our obsession is our customers. We prioritize their satisfaction and success above all else. We know we have yet to do our job if they're ever unhappy. We begin with the customer's needs and desires, working tirelessly to meet and exceed them. Our dedication to their trust means we don't just sell products or services but build relationships. We don't focus on competitors because the rest will fall into place if we care for our customers.


At Truebase, we're one team. We support each other, even when we disagree. We celebrate our victories and tackle conflicts head-on. We take time to listen and understand before reacting, making us a stronger team overall.

Speed Matters

At Truebase, we value speed and action. Our team comprises doers who prioritize what needs to be done well now and what can wait. We know who we are and what we're not and are not afraid to make mistakes. We're smart, resourceful, and always find a way to get the job done. Plus, we communicate clearly and concisely in both speech and writing.

Outcome driven

At Truebase, we're outcome-driven, valuing traction above all else. We're wary of discrepancies between metrics and anecdotal evidence, separating opinion from fact. We base our decisions on data whenever possible, allowing us to make the best choices for our clients. We're proud to have a team of the best and brightest in the industry, constantly developing our skills to provide top-notch service.

Think big

At Truebase, we think big and reimagine challenges to create innovative solutions. We strive to grasp the bigger picture and benchmark ourselves against the best. We prioritize long-term success over short-term gains and constantly seek to improve ourselves. We chart our course and write our story rather than follow the crowd.

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