Strategy
ICP, personas, messaging, and playbooks
AI GTM Systems
Turn your GTM strategy into repeatable workflows.
Put your ICP, personas, and GTM playbooks to work across account sourcing, buyer discovery, qualification, research, and personalized outreach—using Truebase agents to accelerate growth.
Your GTM strategyLive market dataRepeatable execution
Truebase
Strategy to executionYour GTM system
Intelligence
Company, people, contact, and signal data
Execution
Truebase agents and GTM engineers
Review and improve
Qualified accounts, buyers, research, and outreach
One connected system your team can run, review, and improve.
Skill Studio
Bring your ICP, personas, and GTM playbooks. Agents run the motion.
Skills package your ICP, personas, scoring rules, market knowledge, and outreach playbooks into durable GTM logic. Improve them over time and use them across every agent.
Define your ideal customer
Capture who you sell to, who you exclude, what signals matter, and what evidence an account needs before it moves forward.
Used by: sourcing, scoring, qualificationFind companies like your best customers
Give agents example companies that represent your market so they can discover similar accounts with the same patterns.
Used by: account discovery, market expansionSet the hard rules
Define the yes/no conditions that decide whether a company should enter your GTM workflow at all.
Used by: filtering, qualification, reviewScore the accounts that matter
Create weighted questions that rank eligible accounts by quality, priority, and likelihood to fit your motion.
Used by: prioritization, account reviewTell agents who to find
Describe the roles, titles, departments, seniority, and buying context that matter inside your target accounts.
Used by: buyer discovery, lead scoringDefine what good research means
Guide agents on what to learn before an account is reviewed, including business context, pain points, signals, competitors, and why-now evidence.
Used by: account briefs, sales prepCapture your voice
Define who the message is coming from, how they speak, what context they bring, and what tone agents should preserve.
Used by: email, LinkedIn, outreach prepShape the outreach motion
Set the messaging angle, sequence structure, subject guidance, tone, boundaries, and review standards for outbound.
Used by: outreach drafts, campaign prepSkills are not prompts. They are durable GTM logic your agents can reuse, inspect, and improve.
Agents
Launch agents from your GTM skills.
Agents use your published skills and live data to source accounts, qualify fit, find buyers, prepare outreach, and queue decisions for review.
Build List
Create and refresh qualified account lists.
Prospect
Move from accounts to buyers and review-ready outreach.
Research
Produce account briefs with context, signals, and fit reasoning.
Discover Buyers
Find the people who match your target personas.
Qualify
Apply rules and scoring before accounts move forward.
Monitor Signals
Track why-now events across your target market.
Prepare Outreach
Draft messages from your sender and sequence skills.
Review
Queue decisions, leads, and drafts for approval.
Agents move the motion forward. Your team decides what ships.
Data
The data agents need to understand your market.
Agents need more than prompts. Truebase gives them company, people, contact, and event data to understand your market and explain each recommendation.
Understand the accounts.
Company profiles, firmographics, categories, business models, locations, size, funding, technologies, and market context.
Agent value: Helps agents find, compare, qualify, and prioritize the right accounts.
Understand the buyers.
Roles, titles, seniority, departments, career context, persona fit, and buying committee relationships.
Agent value: Helps agents identify who matters inside each target account.
Reach the right people.
Professional emails, contact enrichment, verification signals, matching, and coverage across target buyers.
Agent value: Helps agents prepare buyer-level workflows that can actually move forward.
Act on timing.
Funding, hiring, product launches, expansion, leadership changes, pricing changes, partnerships, and other why-now signals.
Agent value: Helps agents understand when an account becomes relevant and why now is the right moment.
Every recommendation stays grounded in inspectable GTM context.
Put your GTM strategy to work.
Use Truebase agents to turn your ICP, personas, and GTM playbooks into repeatable workflows your team can launch, review, and improve.