One post tagged with "CRM"

HubSpot vs Salesforce may be becoming the most interesting battle in GTM.

For a long time, the framing was simple. Salesforce was the enterprise CRM. HubSpot was the SMB and mid-market CRM.

That framing is starting to feel outdated.

The new battle is not just CRM vs CRM. It is the battle to become the operating layer for GTM teams.

That means the system that connects customer data, account signals, buyer context, AI agents, and human review into one repeatable motion.