One post tagged with "iMessage"

Can You Use Text Messages for Cold B2B Outreach?​

The short answer: automated cold texting is generally not a sound B2B outreach strategy.

The complete answer is more nuanced. Whether a message crosses a legal line depends on the recipient, jurisdiction, technology, content, and how it was sent. But legality is only the first gate. Mobile carriers, messaging providers, Apple, and WhatsApp impose their own rules, often requiring consent even where someone argues that the narrow legal floor is less clear.

That means a business cannot answer this question by asking only, "Can we technically send the message?"

It has to ask four questions:

1. Does the law permit this exact message and sending method?
2. Does the carrier permit the traffic?
3. Does the messaging provider's contract permit it?
4. Will recipients welcome it rather than block or report it?

A mobile number tells you where a person can be reached. It does not tell you that they agreed to automated outreach.