# Truebase GTM Engineering

Truebase GTM Engineering is an embedded services offer for teams that want help turning their market knowledge into a working, repeatable pipeline system.

## What the service combines

- Market intelligence: company and people intelligence, live signals, CRM context, and relevant external sources.
- Reusable GTM skills: ICPs, personas, qualification rules, fit scoring, research standards, messaging angles, channels, sender voice, and operating constraints.
- AI agents and GTM engineers: hands-on implementation and operation across research, qualification, scoring, buyer discovery, personalization, integrations, launch, and optimization.

## What Truebase GTM Engineers build

- Discovery and GTM system design.
- Target-account data and signal infrastructure.
- Living ICP and persona systems with fit and timing.
- AI workflows for research, qualification, scoring, buyer discovery, personalization, and triggered outreach.
- CRM, email, LinkedIn, API, webhook, and review-process integrations.
- Campaign launch, quality review, reply monitoring, interest routing, and continuous improvement.

## How an engagement works

1. Learn and codify the motion: capture the market, buyers, qualification criteria, messages, channels, voice, and operating constraints.
2. Build the GTM system: turn that knowledge into reusable Truebase skills and agent workflows.
3. Run and improve it: launch the motion, review quality and replies, route genuine interest, and refine the system from market feedback.

## Engagement models

### Focused implementation sprint

A defined 2-4 week engagement to design and launch one high-impact GTM workflow or system.

### Embedded GTM engineering

An optional weekly or monthly engagement to operate, improve, and expand the system across additional markets, personas, channels, and strategies.

## Pricing relationship

Truebase GTM Engineering is scoped separately from platform credits.

Credits pay for the repeatable GTM actions that Truebase agents run. GTM Engineering covers the human work of discovery, design, configuration, integration, launch, operation, and optimization.

## Contact

Learn more: https://truebase.io/gtm-engineering

Talk to a GTM Engineer: https://calendly.com/wissamtabbara/truebase-intro